.exd designs, builds and runs demand generation and acquisition systems for some of Europe's fastest‑growing brands, and measures them on revenue.
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Brand, loyalty, performance, sales, CRM, automation and advertising usually run as separate activities, each with its own team, budget and metrics.
Companies that lead growth in their markets run them as one process: an integrated system, running on the same data, toward the same revenue. At .exd we design, build and run these systems.
Design, content, data, technology and strategy work together, as one system measured on revenue. The goals we build them for:
The companies we work with, and the system we built for each of them.
01A Swiss unicorn with a drill-free treatment for caries.
System builtThe path that takes dental practices from discovering the treatment to joining the pilot, and brings patients to those practices.
02A world leader in water technologies.
System builtIntegrated growth engines across product lines and markets: demand generation, DTC and ABM, from brand to sales.
03One of Europe's largest banking groups.
System builtThe infrastructure of its innovation community: creative production, partner nurturing and startup recruitment.
04Family-owned since 1821, behind every great bar.
System builtA content and media engine: creative production, AI customisation and targeting of importers and bartenders in new markets.
05A world-class Panettone made inside Padova's prison.
System builtEvery customer journey on one customer data platform: e-commerce, corporate gifting, stores and resellers.
More cases
We walk you through other systems we built, chosen for your market and your goals.
Book a callExplore some of the flows inside the systems we build: each one solves a real growth challenge, designed for a specific market and audience, then built and run with the client.
How we solved it
We spot the companies that fit as soon as they show a signal, find who decides and reach them with ads and sequences built for each account.
Signal · Hiring, funding or expansion
Enrich · Company data from many sources
Find · Decision-makers at each account
AI research · A brief for each account
Activate · Ads and sequences per account
How we solved it
For a premium food and beverage brand, we map every potential distributor in the country, build a dossier on each, score the most promising, warm them up locally and only then reach out.
Map · Every potential distributor in the country, from Google Maps
Dossier · Web and social information on each business
Score · The best-fitting, most promising local businesses
Warm up · Hyperlocal awareness and reputation campaigns on social
Reach out · Two weeks later: email, phone and distributor search campaigns
How we solved it
For an innovative D2C product, we find the people across Europe who have the exact problem it solves, reach them with campaigns built on their signals, and follow each lead through to the sale.
Signal · Social, web and app properties detect who has the problem
Discover · Multi-property discovery campaigns built on those signals
Explore · Adaptive omnichannel campaigns that learn what works
Capture · Lead generation from the people who engage
Convert · Follow-up, nurturing and a sales call
How we solved it
Every message is written for the person who reads it, from what their practice is doing now, and goes out on email and LinkedIn.
List · Accounts and contacts
AI research · Reads each account
Write · A message for each person
Send · Email and LinkedIn steps
Handle · Replies routed to sales
How we solved it
Each request is enriched and scored the moment it arrives, then sent to the right salesperson or flow, with the call already booked.
Trigger · Form or demo request
Enrich · Company and role
Score · Fit and intent
Route · To the right rep or flow
Act · Call booked or nurture
How we solved it
We watch each purchase cycle and reach every customer at the right moment, with a reminder, an offer or a referral ask.
Watch · Purchase cycle and silence
Trigger · The right moment for each person
Message · Offer, check-up or referral
Measure · Who comes back
The full library
These are four of the challenges we solve. Leave your work email and one of our team will give you access to the full library: every component of our systems, how it works and where we used it.
We are a growth engineering company. We deliver fully working systems.
We design them on how your company generates revenue, build them with every skill they need, and run them with your team, improving them week after week. You get the system, its data and what it produces, measured on revenue.
| A software company | An agency | A consultancy |  Growth engineering | |
|---|---|---|---|---|
| What you get | Tools and licences | Activities and deliverables | A diagnosis and a plan | A fully working system |
| Who builds and runs it | Your team, with the tool | The agency, project by project | Another supplier builds it, your team runs it | The people who design it, with your team |
| Accountable for | The tool working | The quality of each output | The quality of the advice | What the system produces, measured on revenue |
Our people come from growth teams in international companies, in design, content, data, technology and strategy. Here they work as one team, on one system at a time, alongside the people of the companies we work with.
Padova · Milano · Active across Europe Join the team
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