.exd designs, builds and runs demand generation and acquisition systems for some of Europe's fastest‑growing brands, and measures them on revenue.
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Fast‑growing companies run growth as one process
Brand, loyalty, performance, sales, CRM, automation and advertising usually run as separate activities, each with its own team, budget and metrics.
Companies that lead growth in their markets run them as one process: an integrated system, running on the same data, toward the same revenue. At .exd we design, build and run these systems.
- 50+Systems designed and built
- 12Active markets
- 3–5xAverage return on the systems we run
- 2022Founded in Padua, Italy
We turn disconnected activities into growth systems
Design, content, data, technology and strategy work together, as one system measured on revenue. The goals we build them for:
- 01Increase lead quality
- 02Convert more leads
- 03Boost e-commerce sales
- 04Increase omnichannel CLV
- 05Win big accounts in niche markets
- 06Enter a new market
- 07Launch a new product
- 08Activate distributors and partners
- 09Get more from trade fairs and events
- 10Reactivate dormant customers
- 11Know what drives revenue
Systems at work
The companies we work with, and the system we built for each of them.
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01vVardis
A Swiss unicorn with a drill-free treatment for caries.
System builtThe path that takes dental practices from discovering the treatment to joining the pilot, and brings patients to those practices.
Explore the case study -
02DAB Pumps
A world leader in water technologies.
System builtIntegrated growth engines across product lines and markets: demand generation, DTC and ABM, from brand to sales.
Explore the case study -
03Crédit Agricole
One of Europe's largest banking groups.
System builtThe infrastructure of its innovation community: creative production, partner nurturing and startup recruitment.
Explore the case study -
04Luxardo
Family-owned since 1821, behind every great bar.
System builtA content and media engine: creative production, AI customisation and targeting of importers and bartenders in new markets.
Explore the case study -
05Pasticceria Giotto
A world-class Panettone made inside Padova's prison.
System builtEvery customer journey on one customer data platform: e-commerce, corporate gifting, stores and resellers.
Explore the case study -
More cases
More systems, in a call
We walk you through other systems we built, chosen for your market and your goals.
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Growth challenges, solved
Explore some of the flows inside the systems we build: each one solves a real growth challenge, designed for a specific market and audience, then built and run with the client.
Reaching decision-makers in a niche B2B market
How we solved it
We spot the companies that fit as soon as they show a signal, find who decides and reach them with ads and sequences built for each account.
- 01
Signal · Hiring, funding or expansion
- 02
Enrich · Company data from many sources
- 03
Find · Decision-makers at each account
- 04
AI research · A brief for each account
- 05
Activate · Ads and sequences per account
Activating new distributors across the country
How we solved it
For a premium food and beverage brand, we map every potential distributor in the country, build a dossier on each, score the most promising, warm them up locally and only then reach out.
- 01
Map · Every potential distributor in the country, from Google Maps
- 02
Dossier · Web and social information on each business
- 03
Score · The best-fitting, most promising local businesses
- 04
Warm up · Hyperlocal awareness and reputation campaigns on social
- 05
Reach out · Two weeks later: email, phone and distributor search campaigns
Launching a new product to the people who need it
How we solved it
For an innovative D2C product, we find the people across Europe who have the exact problem it solves, reach them with campaigns built on their signals, and follow each lead through to the sale.
- 01
Signal · Social, web and app properties detect who has the problem
- 02
Discover · Multi-property discovery campaigns built on those signals
- 03
Explore · Adaptive omnichannel campaigns that learn what works
- 04
Capture · Lead generation from the people who engage
- 05
Convert · Follow-up, nurturing and a sales call
Getting replies from busy practice owners
How we solved it
Every message is written for the person who reads it, from what their practice is doing now, and goes out on email and LinkedIn.
- 01
List · Accounts and contacts
- 02
AI research · Reads each account
- 03
Write · A message for each person
- 04
Send · Email and LinkedIn steps
- 05
Handle · Replies routed to sales
Answering demo requests before they go cold
How we solved it
Each request is enriched and scored the moment it arrives, then sent to the right salesperson or flow, with the call already booked.
- 01
Trigger · Form or demo request
- 02
Enrich · Company and role
- 03
Score · Fit and intent
- 04
Route · To the right rep or flow
- 05
Act · Call booked or nurture
Winning back customers who stopped buying
How we solved it
We watch each purchase cycle and reach every customer at the right moment, with a reminder, an offer or a referral ask.
- 01
Watch · Purchase cycle and silence
- 02
Trigger · The right moment for each person
- 03
Message · Offer, check-up or referral
- 04
Measure · Who comes back
The full library
Every component behind our systems
These are four of the challenges we solve. Leave your work email and one of our team will give you access to the full library: every component of our systems, how it works and where we used it.
Full library
Every component behind our systems
These are six of the flows we build. The full library has every component of our systems, how it works and where we used it.
Not
We are a growth engineering company. We deliver fully working systems.
We design them on how your company generates revenue, build them with every skill they need, and run them with your team, improving them week after week. You get the system, its data and what it produces, measured on revenue.
| A software company | An agency | A consultancy |  Growth engineering | |
|---|---|---|---|---|
| What you get | Tools and licences | Activities and deliverables | A diagnosis and a plan | A fully working system |
| Who builds and runs it | Your team, with the tool | The agency, project by project | Another supplier builds it, your team runs it | The people who design it, with your team |
| Accountable for | The tool working | The quality of each output | The quality of the advice | What the system produces, measured on revenue |
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A software company
- What you get
- Tools and licences
- Who builds and runs it
- Your team, with the tool
- Accountable for
- The tool working
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An agency
- What you get
- Activities and deliverables
- Who builds and runs it
- The agency, project by project
- Accountable for
- The quality of each output
-
A consultancy
- What you get
- A diagnosis and a plan
- Who builds and runs it
- Another supplier builds it, your team runs it
- Accountable for
- The quality of the advice
-
- What you get
- A fully working system
- Who builds and runs it
- The people who design it, with your team
- Accountable for
- What the system produces, measured on revenue
A team with world-class experience
Our people come from growth teams in international companies, in design, content, data, technology and strategy. Here they work as one team, on one system at a time, alongside the people of the companies we work with.
Padova · Milano · Active across Europe Join the team
Run your growth as one system, not a series of attempts
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