An ambitious project by New culture The company had to hire DAB employees at all levels, without being introduced as an imposition but as a homogeneous push.

Talents involved
  • Strategist
  • Creative Director
  • Art Director
  • Copywriter
  • Team Coordinator


We have Activated a team and we have incorporated it into all the business dynamics, with visits to the plants, workshops, questions to managers, crossing answers and suggestions to generate new ideas.

DAB communication


The W manifesto tells in clear and simple words DAB's approach to work. An activation journey makes the manifesto “live” in people's daily actions and in corporate events. And it has opened up new challenges to the collaboration between .exd and DAB.

DAB communication