Selle Royal


Selle Royal, with Support Cycling on the Road, offers an itinerant bike maintenance service for people. How could this initiative be transformed into an effective sales touchpoint?

Talents involved
  • Digital Strategist
  • UI/UX Designer
  • Planner
  • Coordinator
  • Graphic Designer
  • Web Designer


We have immersed ourselves in the most detailed movements of the customer experience that the user experiences in the Support Cycling on the Road operation. We have considered every behavior, trying to reconstruct paths that can be studied and improved.

UX Selle Royal


A work of co-creation and design thinking to map the initiative, and transform it into a truly human centered experience, starting from human and spontaneous behavior, not from “customer profiles”.

UX Selle Royal